Visual merchandising is defined as the visual promotion of products through strategic design, layout and aesthetic presentation, with the aim of attracting consumer interest and enhancing commercial effectiveness.
The holder of a certificate in the speciality of “Visual Merchandising and Retail Space Planning Officer” is defined as a person who has the knowledge and skills to participate in the design and implementation of product promotion and retail space design strategies with the aim of improving the shopping experience and supporting the commercial objectives of a business.
Successful participation in the certification exams for this subject demonstrates the individual’s ability to understand the principles of Visual Merchandising, product layout and presentation, shopping behaviour and the link to commercial strategy In addition, the “Visual Merchandising and Retail Space Planning Officer” is familiar with the “customer journey”, omnichannel retailing practices, digital innovations [ AR/VR, interactive screens], as well as trends in sustainable retail space design.
His indicative job responsibilities include the following:
- Organising and implementing product promotion and presentation strategies.
- Analysing and improving the customer experience in the retail space.
- Use of modern technologies for product presentation and reinforcement of commercial strategy.
Requirements for taking the certification test:
Be 18 years old or older and have/be:
- Graduate of at least an optional secondary school, as applicable in his/her country of origin or residence
or
- Graduate of compulsory education, as applicable in his/her country of origin or residence and completion of a training program of at least 40 hours duration, in a related subject.
