The holder of the certificate “Digital Marketing – Use of Social Media Marketing Techniques and Tools” ” is defined as the person who possesses the necessary knowledge of e-marketing and especially of Social Media marketing, so as to be able to serve and facilitate e-commerce, taking into account and protecting data related to security issues of the information systems used for the above purposes. The certified person in the specialty “Digital Marketing – Use of Social Media Marketing Techniques and Tools” utilizes e-commerce and social media, promoting and enhancing the sales sector of the company/organization in which he/she works.
- Supports the promotion of products and services using social media
- Finds a target audience (Target Group)
- Selects the appropriate digital content distribution channel
- Contributes to statistical reports related to his/her subject
Requirements for taking the certification test:
- Age: At least 18 years old
- Graduate of compulsory education, as applicable in his/her country of origin or residence.
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